Coronavirus has affected all businesses; large, medium and small.
At our digital marketing agency (4AM Digital), we are analyzing how COVID-19 is changing people’s behaviour, digital trends & economic impacts. All this behavioural change is impacting how the brands & organizations are approaching their digital marketing strategy & marketing budgets.
If you are a digital marketer or a brand, here are the 5 Digital marketing trends to focus on during & post COVID-19 pandemic.
1. Personalized Marketing
The technology surrounding personalization, CX, and social CRMs will continue to develop and improve at a rapid pace. Companies need to become even more data-driven and tech-focused, deploying CRM/CX management platforms and unified martech stacks that can power the hyper-personalization today’s consumers require.
2. Social SEO & VEO (Voice Engine Optimization)
SEO and social media can no longer be regarded as entirely separate disciplines. While traditional SEO is built around keywords, the same principles are now being applied to Social Media Optimization (SMO) in the form of hashtags, keywords, and trending phrases.
The goal of Voice Engine Optimization ‘VEO’ is to optimize your content to be among the top results in a user’s query. However, unlike text-based SERPs, a voice search will only yield one answer—so the stakes are very high!
3. Social eCommerce
Social media isn’t anymore just an online forum to chat, browse, and share—it’s now a place to shop. Social platforms are striving to evolve into full-on marketplaces with native shoppable features. In the push toward social ecommerce, Instagram is leading the charge, but we also see Pinterest and Snapchat going in similar directions.
4. Augmented Reality (AR)
Augmented Reality and Virtual Reality are often lumped together—but AR is superseding its VR counterpart. Augmented Reality (AR) is among the most futuristic trends in digital marketing. AR isn’t limited to games and entertainment—it drives purchase behavior. Today, roughly 50% of consumers would be more likely to shop at retailers that offer AR/VR experiences.
5. Real-Time Marketing
Live streaming, or the transmission of live video, has taken the world by storm. Consumers crave live content, so marketing is now happening in-the-moment. 80% would rather watch a brand’s live video than read a blog, making this trend imperative from a marketing standpoint.