🔍 Are you looking to tap into #InstagramReels as a new growth opportunity, but you’re not sure exactly how it works, and what exactly you should be posting to maximize engagement?

📊 Here’s how Instagram determines which Reels to show.

 

 

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A post shared by Nimit Jain (@iamnimitjain)

Before we jump into the algorithm, let’s first understand how Instagram determines which Reels each user is likely to be interested in?

Instagram determines the Reel likeability based on 3 key factors:

  1. Watch % of each Reel
  2. Engagement on Reel – Likes and comments on a Reel
  3. Click on audio page to create own Reel

4 most important signals that boost Reels reach are:

  1. User Activity: Reels user has liked, commented and engaged with recently
  2. User’s History of Interaction with the person who posted the Reel
  3. Reel Information: Audio Track, Video understanding based on pixels and whole frames using AI
  4. Information about the person who posted and how others interacted with them

If you found this information useful, please share 👇

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