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Twitter Shares Key Video Stats And Best Practices to Maximize Engagement

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You might have heard this earlier, but video is the best performing content type across all social platforms – and Twitter is no exception.

There are over 2 billion video views on Twitter each day, which is 67% YoY growth according to Twitter internal data.

As per Twitter 👇

Tweets with video attracted 10x more engagements than Tweets without video.

Twitter has published its latest findings on video engagement within tweets and here’s the summary of data-driven best practices for Twitter video ads:

1. Keep it short & simple

Videos with length at or under 15 seconds create the highest branding impact.

 


2. Include product and people

    • Open your video with your product to increase positive interest by 24% and click intent by 34%.

    • Show the human connection. When videos show a positive human interaction or human desire for a product, there’s a 40% increase in overall response.

    • Bring the brand back. Displaying your brand for more than half of the video resulted in a 25% increase in aided brand recall and a 21% increase in message recall.

 

3. Use visual cues

    • Clearly position your logo.

  • Incorporate a sound-off strategy to capture on-the-go mobile viewers, and use captions to drive a 28% longer view time.